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Over many years in business, Earl.St has forged strong working relationships with a diverse range of professionals — from exciting new start-ups to global monoliths. We are constantly on the lookout for new partnerships with individuals and companies who can match our passion for surpassing industry standards and personal bests.

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Archive for February, 2022

TRY: Exploring our beautiful city, social distance style.

Posted on: February 4th, 2022 by admin No Comments

TRY: Exploring our beautiful city, social distance style.

If you’ve made the choice to keep a low profile this summer, there are still plenty of ways to (safely) enjoy our city’s plethora of cultural delights while remaining out in the open. For the foodies the film buffs and everyone in between, we’ve made a list of Melbourne’s best outdoor summer activities – proof that social distancing doesn’t have to be a bore.

Shakespeare Under the Stars:
One of Melbourne’s quintessential summer events, Shakespeare Under the Stars is back again with a sparkling adaptation of the iconic Comedy of Errors. BYO wine, cheese and picnic rugs and settle in for a night of boisterous physical comedy, uproariously funny characters and all round silliness. Being surrounded by the lush foliage of the Royal Botanic Gardens makes it all the more magical.
Purchase tickets here.

Boat Ride through Studley Park:
An oldie but a goodie, hire an old-fashioned row boat from the Studley Park Boathouse and enjoy a leisurely row along the Yarra. Flanked by ancient gums and abundant native wildlife, this picturesque stretch of the river feels miles from metropolitan Melbourne. Pack a parasol and/or frilly frock for the ultimate Victorian-era experience.
Enquire here.

Rooftop Cinema:
Fusing two of our city’s favourite things – rooftop bars and outdoor cinemas
– Classic, Lido and Curtain House Cinemas are back again with their beloved rooftop sessions. As always, they’ll be screening a curated selection of new releases and old classics, from Dune and Licorice Pizza to 10 Things I Hate About You and The Big Lebowski. Arrive at your session an hour early for cocktails with a view, and be sure to pack a blanket in case the weather gets chilly.
Purchase tickets here, here or here.

Sidney Myer Music Bowl Free Concerts:
Unwind with a refreshing drink at sunset as you bask in the breathtaking sounds of the Melbourne Symphony Orchestra. There are still two sessions left in Sidney Myer’s free concert program including ‘An Evening of John Williams’, the composer behind the music of Harry Potter, Star Wars, Jurassic Park, E.T and so many more.
Purchase tickets here.

Melbourne Street Eatz:
While the Queen Victoria Night Markets might be generating the most buzz at the moment, Melbourne Street Eatz provides an equally stellar, outdoor alternative. Tucked away in Southbank, the foodie bonanza plays host to extensive rotation of food trucks dishing up calamari, tacos, pizza, loukoumades and so much more. There’s drinks flowing from two bars, live music all day, sport on the big screen and dogs are more than welcome.
Find out more here.

REMEMBER: The ’90s, an era we just can’t seem to let go of.

Posted on: February 4th, 2022 by admin No Comments

REMEMBER: The ’90s, an era we just can’t seem to let go of.

In the last few years years, ‘90s trends have catapulted back into the zeitgeist with cataclysmic force, and they show no signs of waning. The pages of vogue are plastered with chunky loafers, slip dresses, oversized blazers and relaxed denim, worn on models with bouncy blow-wave hair, statement nails and chocolate brown lipliner. Rather than moving away from the trend, as is often the case, our obsession has become concentrated into niche subsets such as ‘surf-core’, ‘athleisure’ or ‘Fresh Prince of Belair-chic’. Even iconic TV series from the ‘90s are being revived. Why is it that we are so utterly infatuated with an era that was no more than 22 years ago?


We wanted answers, STAT, so we decided to do a deep dive into the who, what and why of this unrelenting trend.


Much of our obsession with ‘90s culture stems from the fact that fashion designers are influenced by the eras they grew up in. Today, more and more fashion houses are spearheaded by millennial or Gen Y creative directors who are likely to feel nostalgic for the trends of their youth, and as a result, inspired to reinvent them. Balenciaga, for instance, is known for being one of the biggest perpetuators of the trend, which could be pinned to the fact that creative director Demna Gvasalia was a teenager in the 1990s.


Another factor is that in a world of increasing complexity and growing technological advancement, we yearn for a simpler time. All generations romanticise the yesteryear – our parents fawn over the simplicity and freedoms of the ‘60s and ‘70s – and as such, we use these trends as a form of escapism. The ‘90s was the last era before the digital revolution which only adds to our feelings of nostalgia as we imagine as safe and harmonious time void of TikTok, Instagram and pandemics.


The cultural shift towards sustainable living could also be a contributor to our fascination with the ‘90s. Thrift shopping has become ‘cool’, and recycled clothing apps like Depop and Poshmark have become increasingly popular in recent years. Rather than seeking out new styles, this more sustainable method of consuming forces us to work with pre-existing, bygone trends, with pieces from the ‘90s and early 2000s likely to be the most accessible.

Finally, the ‘90s was genuinely an incredible time for both fashion and pop culture. It brought with it the rise of the supermodel, a more relaxed, stripped-back approach to high fashion and a sense of fearless creativity among designers, photographer and artists. Maybe, society’s obsession with this era is simply an appreciation of an iconic and transformative time – one that is still very much fresh in our minds.