West Village

Client: Nicson
Project: In one of the city’s most sought after pockets, West Village brought an element of New York cool to the CBD skirting suburb of West Melbourne. The brand was led by a suite of distinctly on trend design elements - including typography, colour palette, photography treatment and featuring a lifestyle guide - the combination of which resulted in a brand with a discernibly avant-garde inimitability. Drawing on Melbourne’s cultural and heritage icons within the brochure allowed for the language to reverberate an underpinning style of the aesthetic guile similarly found resounding throughout the suburb, perfectly telling the West Village story and allowing perspective buyers to voyeuristically live out a typical day in their new home.

Scope: Development Name | Brand Identity | Brochure | Website | Hoarding | Aerial Photography | Lifestyle Photography | Agent Flipbook | Hoarding | Copywriting | Press & Online Advertising
westvillagemelbourne.com.au

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