Client: Eye Q Construction
Project: There are some suburbs in Melbourne that by name alone, loan themselves to an innately exuberant brand campaign. Glen Huntly is but one. Using the tagline, ‘the hunt is over’, branding for this boutique styled development in one of the city’s most charming locations, meant that we were able to create a sense of the suburb and development from the outset: playful, young and creative. This creativity extended to the aesthetics of the branding rollout, where a strong focus on geometry illustrated a strikingly modern feel that was supported by a clean, elegant colour palette. The distinctive layering of shapes, textures, colours and other design elements resulted in a brand exuding a refined contemporaneity, perfectly reverberating the project’s own situ and creating a flawless narrative for perspective buyers.