Client: Cameron Commercial
Project: Cameron are a Melbourne-based industrial/commercial property group specialising in sales and lease management. Sounds complicated right? Well what they do is complicated, so they required an approachable brand image that would engage clients and showcase their point of difference, their youthful edge. While modernising and adding vibrance to the brand was important, staying true to their professionalism saw a timeless approach taken during the branding process. The resulting image and collateral comes across as strong, fresh and with a discernible personality that makes a bold statement to the market.